Have you ever recommended a movie or restaurant to a friend, co-worker, or relative, only to have him or her say later that the experience was awful? It’s upsetting to know that your well-intended suggestion caused someone to waste precious time and money. You even might have been a bit miffed that this individual lacks your obviously superior cinematic or gastronomic taste.
And herein lies the crux of the problem: When it comes to making any kind of recommendation, what floats your boat may sink someone else’s.
Astronomy magazine subscribers can read the full article for free. Just make sure you’re registered with the website.